STARS: Segment Targeting at Retail Stores

Gerard F. Hawkes and Edward W. McLaughlin

No 121321, Staff Papers from Cornell University, Department of Applied Economics and Management

Keywords: Marketing (search for similar items in EconPapers)
Pages: 17
Date: 1994-08
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Persistent link: https://EconPapers.repec.org/RePEc:ags:cudasp:121321

DOI: 10.22004/ag.econ.121321

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