Competitive positioning and value chain configuration in international markets for traditional food specialties

Odd Jarl Borch and Ingrid H.E. Roaldsen

No 7857, 105th Seminar, March 8-10, 2007, Bologna, Italy from European Association of Agricultural Economists

Abstract: In this paper we discuss the relations between the increased quality standards of traditional food products and the structuring and management of the value chain. We address the importance of different quality dimensions, and how they are combined in superior strategic configurations to achieve competitive advantage in particular in up market segments. We elaborate on the competitive positioning tools and the resource configuration of the value chain necessary for creating sustainable competitive advantage for small and medium-sized enterprises. We present results from 11 in-depth interviews with representatives from the fragmented Norwegian value chain for lamb products. The results show that to achieve customer-oriented differentiation focus effect and at the same time be competitive on price you have to include rigid regimes of coordination and control throughout the value chain. Implications for management of the value chain and contract relations between the actors in the chain are discussed.

Keywords: Agribusiness; International Relations/Trade (search for similar items in EconPapers)
Pages: 15
Date: 2007
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/7857/files/cp070017.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa105:7857

DOI: 10.22004/ag.econ.7857

Access Statistics for this paper

More papers in 105th Seminar, March 8-10, 2007, Bologna, Italy from European Association of Agricultural Economists Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().