 IS ORGANIC FOOD A QUALITY ATTRIBUTE OR A PRODUCT CATEGORY?Sigrid Denver and Tove Christensen No 116389, 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany from European Association of Agricultural Economists Abstract: The present study investigates the relationships between consumer categorization of organic versus non-organic food products, consumers’ underlying perceptions of organic food, and their propensity to consume organic foods. A choice experiment is used to test these relations in a case study involving consumer preferences for attributes relating to milk. First and foremost, we find a strong link between how consumers categorize food and their organic profile. Second, our study supports earlier findings which indicate that certain socio-demographic variables are important drivers of organic demand together with beliefs in organic foods possessing positive attributes. Third, we find that knowledge concerning a claim stating that milk from grazing cows is healthier serves as a way to categorize consumers. Keywords: Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa115:116389 Access Statistics for this paper More papers in 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany from European Association of Agricultural Economists Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.