FOOD DECISION, INFORMATION AND PERSONALITY

Youenn Loheac, Pierre Combris and Sylvie Issancou

No 116434, 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany from European Association of Agricultural Economists

Abstract: This study introduce measures of personality traits in an experiment which associate willingness to pay for food and sensory analysis tools in order to explore potential links between personality and food decisions. Measure of personality traits comes from experimental economics (risk aversion and time preference) and from psychology (sensation seeking and impulsivity). We introduce them in the analysis of behaviours of participants in their food decisions (purchase intent, willingness to pay, reaction to new information), and underline some significant links.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy (search for similar items in EconPapers)
Pages: 22
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa115:116434

DOI: 10.22004/ag.econ.116434

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