Nutritional & Health Claimed Products Market Development in Serbia: Exploration of Findings Obtained from In Depth Interviews

Zaklina Stojanovic, Galjina Ognjanov and Radmila Dragutinovic-Mitrovic

No 116446, 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany from European Association of Agricultural Economists

Abstract: The main objective of this paper is to present the most relevant findings obtained from in depth interviews with processors and retailers about the N&H claimed products market in Serbia. In our research we addressed the following set of topics: motivations and barriers to offer N&H claimed products at domestic market and perception of consumer demand toward N&H claimed products in Serbia. Significant differences between Serbia and other WBC are explored. Statistical testing includes nonparametric test based on two independent samples (Mann- Whitney test). Findings support overall conclusion that this market segment in Serbia is underdeveloped and rather producer than consumer driven.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy (search for similar items in EconPapers)
Pages: 15
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa115:116446

DOI: 10.22004/ag.econ.116446

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