Perception de la qualité par la distribution et dynamique des ventes. Le cas des AOP fromagères d’Auvergne

Jean-Marc Callois, Ida Fartsi, Jeannot Ngoulma and Philippe Jeanneau

Économie rurale, 2019, vol. 370, issue October-December

Abstract: This article aims to better understand the reasons for the stagnation of sales of AOP cheeses from Auvergne, despite the significant efforts made by producers. It focuses on factors related to product perceptions on the part of consumers and sellers, based on field surveys carried out in different regions with distributors. The analysis of the results of these surveys in the light of price and volume data confirms the hypothesis that the AOP cheeses of Auvergne are “trapped” in a situation of reputation for low quality products. These results suggest that better communication throughout the sector would enable all players to benefit from higher margins.

Keywords: Demand and Price Analysis; Industrial Organization (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/335293/files/economierurale-7121.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ersfer:335293

DOI: 10.22004/ag.econ.335293

Access Statistics for this article

More articles in Économie rurale from French Society of Rural Economics (SFER Société Française d'Economie Rurale) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().