La démarche marketing dans le domaine de la viande bovine: le cas de la génisse Aubrac-Charolais

Dominique Coquart

Économie rurale, 1976, vol. 114

Abstract: Is it possible to make use of a « marketing » approach to solve the problems of a meat producing business ? The writer examines the consequences of the former practices of a small cooperative in the North of the Aveyron, and the problems encountered in introducing a « marketing » approach, problems concerning the estimation of demand, the cooperative regulations, the natural and human environment, the very mixed quality of the young animals, and the various partners lack of awareness of the problems of marketing. A a «marketing» approach brings about a change in the relationships between farmers, farming organizations and the cooperative. A knowledge of the market is the most important factor ; the perfecting of techniques is a secondary consideration.

Keywords: Marketing; Livestock Production/Industries (search for similar items in EconPapers)
Date: 1976
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/350962/files/e ... 6_num_114_1_2434.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ersfer:350962

DOI: 10.22004/ag.econ.350962

Access Statistics for this article

More articles in Économie rurale from French Society of Rural Economics (SFER Société Française d'Economie Rurale) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().