Le négoce viti-vinicole

Alain Berger, Charles Arnaud, M.F. Badis and M. Maamoun

Économie rurale, 1981, vol. 142

Abstract: Along the grape-wine marketing and processing channels, value creation takes places at different levels according to the influence its origin has on the final product. This is a cause of conflict between market operators. A study was made of the marketing and financial policies of the largest 150 wine trading firms for the 1973-78 period. It showed that intensified conflicts had led to a loss of the great power those firms used to hold.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1981
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ersfer:351330

DOI: 10.22004/ag.econ.351330

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