Hétérogénéité du produit et segmentation du marché: le cas de la luzerne déshydratée

Olivier Lapierre

Économie rurale, 1984, vol. 162

Abstract: Product variability and market segmentation : case of dried ALFALFA - Agricultural products variability may limit their sales. Through case of dried alfalfa, this study allows to analyse producers possibilities in order to reduce variability and, sometimes, in order to get advantages from it.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1984
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ersfer:354032

DOI: 10.22004/ag.econ.354032

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