Le terroir: un avantage concurrentiel a l'exportation? Le cas des entreprises agro-alimentaires du Languedoc-Roussillon

Fatiha Fort and Jean-Pierre Couderc

Économie rurale, 2001, vol. 264-265

Abstract: In the new forms of competition which characterize the "agro-food" sphere today, the strategic axis of differentiation by the way of the "soil" reference in SMEs (Small and Medium-sized firms) seems to offer new opportunities worth to investigate. We shall show in this article that the territorial anchoring of the food-produce companies of Languedoc Roussillon constitutes a key factor of success for their national and international markets development. The results obtained from a research conducted in the field of agro-food enterprises in Languedoc Roussillon show some evidence of a better performance of exports for products with a 'soil reference'. These findings show the relevance of a strategic coordination between a localization of production and a global market approach developed by agro-food SMEs.

Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ersfer:354682

DOI: 10.22004/ag.econ.354682

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