UNTERSUCHUNG DER PRÄFERENZEN RUSSISCHER FACHBESUCHER FÜR AUSGEWÄHLTE MESSELEISTUNGEN

Nataliya Moser

No 91768, IAMO Discussion Papers from Institute of Agricultural Development in Transition Economies (IAMO)

Abstract: This paper presents an analysis of preferences of Russian trade visitors for selected exhibit attributes. We used Choice Based Conjoint Analysis to establish realistic measurement of choice tasks and hence to determine respondents behaviour. By conducting latent class analysis we extracted two segments of Russian trade visitors with different preferences for price, web presence, business program, presentations and visitor-service.

Keywords: Agribusiness; International Development; Marketing; Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Pages: 26
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iamodp:91768

DOI: 10.22004/ag.econ.91768

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