MOTIVATIONS TO PARTICIPATE IN COLLECTIVE AGRICULTURAL MARKETING IN HUNGARY

Aniko Toth, Csaba Forgacs and Imre Fertő

Economics of Agriculture, 2011, vol. 58, issue 01

Abstract: The paper investigates the motivations of players within agri-food chain to participate in collective agricultural marketing actions using a survey. Our main findings are follows. Estimations show that being member in a lobby group positively influences the participation in collective agricultural marketing programs. Financial support, product developing, finding partner contacts with marketing chains and new partners have strong positive effect in the satisfaction in collective agricultural actions. Finally, membership of a lobby group and the size of firms or associations have positive impact on the willingness to pay for collective marketing actions.

Keywords: Agricultural and Food Policy; International Relations/Trade (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iepeoa:244813

DOI: 10.22004/ag.econ.244813

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