Economic Assessment of Plantain Marketing in Ilorin Metropolis, Kwara State, Nigeria

Mercy Funke Salami, Kehinde Kikelomo Osasona, Miracle Mark, Abraham Falola and Muhammed Babatunde Subair

Western Balkan Journal of Agricultural Economics and Rural Development (WBJAERD), 2023, vol. 5, issue 01

Abstract: It is insufficient for policymakers to focus solely on resolving production issues without considering their marketing issues in order to secure food security. This study, therefore, analyzed plantain marketing in the Ilorin metropolis of Kwara state, Nigeria. The study specifically looked at the socioeconomic characteristics of plantain marketers in the study area, assessed the market margin and marketing efficiency of plantain marketers, identified the local plantain market structure, and looked at factors influencing price as well as those restricting the marketing of plantains in the area. Purposive and random sampling methods were combined to gather information from 100 respondents. The analysis used descriptive statistics, market margin, marketing efficiency analysis, Herfindahl index, and Likert-type scale. According to the result of this study, women made up the vast majority (98%) of plantain marketers. It was determined that the market margin and marketing efficiency were 6,111.21 NGN per week and 34.88%, respectively. The Herfindahl index for the plantain market was 0.0121, indicating a tendency toward perfect competition. While poor roads, bulkiness, high perishability, a lack of storage facilities, and a short supply were the main issues restricting the marketing of plantains in the area, high transportation costs, size, and quantity were the significant factors determining plantain prices in the area. Therefore, it is advised that the government increase its spending on building and repairing roads. To support efficient marketing activity, storage and processing facilities should also be made available to marketers

Keywords: Industrial Organization; Marketing (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iepwbj:335112

DOI: 10.5937/WBJAE2301001S

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