Educational farm tour increases consumer confidence in modern food production

Eric Richer, Patrice Powers-Barker, Melissa Welker, Jil Stechschulte and Amy Stone

No 345803, 21st Congress, Edinburgh, Scotland, July 2-7, 2017 from International Farm Management Association

Abstract: In 2015, an educational farm tour was held in Ohio, USA with 3,009 participants to promote consumer confidence in modern food production. Exit surveys (n=578) indicated that first-time visitors’ (60% of those surveyed) level of trust in modern food production had a mean of 3.68 before and 4.44 after the tour with an increase of .76 (5-point scale; 1 = very low, 5 = very high). Transparency on the farm was a key factor in their increased trust. This study encourages agricultural communities that well planned educational farm tours can have meaningful impact on consumer confidence in modern food production.

Keywords: Teaching/Communication/Extension/Profession; Resource/Energy Economics and Policy (search for similar items in EconPapers)
Pages: 11
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifma17:345803

DOI: 10.22004/ag.econ.345803

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