Development Strategy of Bhumi Merapi Agro-Tourism in Sleman Regency

Nabila Ayu Ulfa, Jangkung Handoyo Mulyo and Agus Dwi Nugroho

Journal of Agribusiness Management and Development (JAMADev), 2021, vol. 2, issue 2

Abstract: Bhumi Merapi Agrotourism in Sleman regency is one of the agro-tourism spots designed as an educational tourist destination related to agriculture and livestock but has some hurdles in its development. This study aims to know the development strategy of Bhumi Merapi Agrotourism and to determine the priority of the development strategy of Bhumi Merapi Agrotourism. The SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and QSPM (Quantitative Strategy Planning Matrix) is used for this research. Based on the SWOT analysis, the results of the study show that the development strategies are (1) Build additional infrastructure/facilities, (2) Promoting tourism products and facilities more intensively, (3) Maintain the natural resources that are owned to remain sustainable, and (4) Advancing Bhumi Merapi Agro-tourism by utilizing the rapid development of technology in the form of the internet. The development strategy priority of Bhumi Merapi Agrotourism obtained from the analysis of QSPM is to promote products and tourism facilities more intensively to the community.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2021
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