The Importance of Cooperatives' Corporate Social Responsibility to the Loyalty of Members

Fabiana Cherubim Bortoleto and Davi Rogerio de Moura Costa

Journal of Rural Cooperation, 2012, vol. 40, issue 2, 20

Abstract: Because of the ownership structure of cooperatives, the allocation of property rights in these organizations and other characteristics of cooperatives, the study of management mechanisms in the relationship between cooperatives and their members becomes relevant, in economic terms, as these companies struggle to maintain the loyalty of their members. The present study was undertaken to determine the effect of social responsibility activities on the loyalty of the members. In other words, we investigated whether the number of associates who conduct business with the cooperative (member’s loyalty) increases if the cooperative develops social responsibility activities. The results indicate, first, that use of specialpurpose reserves for technical, educational and social assistance programs and spending on education and the environment have no significant effect on the loyalty of the cooperative’s members. Second, the members’ loyalty increases if the cooperative has a greater capacity to provide services and generate higher returns for its members.

Keywords: Agribusiness; Community/Rural/Urban Development (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/249596/files/0 ... y%20of%20Members.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jlorco:249596

DOI: 10.22004/ag.econ.249596

Access Statistics for this article

More articles in Journal of Rural Cooperation from Hebrew University, Center for Agricultural Economic Research Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().