Iteration, innovation, and collaboration: Supporting farmers markets' response to COVID-19

Diana Broadaway and Darlene Wolnik

Journal of Agriculture, Food Systems, and Community Development, 2020, vol. 10, issue 1

Abstract: First paragraph: The value proposition of farmers markets has been altered by the COVID-19 pandemic. The festival-like features of markets put on hold, the in-person social interactions reduced, the physical flow of walk-up markets changed. Just as previous crises[1] called upon markets to shift their operations to serve their community, the 2020 story highlights how once again, these low-capacity/high-functioning entities have been forced to reinvent themselves. This time, alternative models involving online pre-orders, drive-thru, and curbside product pick-up scenarios have been rapidly put in place by individual vendors and market operators. Open-air and shed market vendor placements have been redesigned to allow for social distancing among both vendors and customers. Sanitation and public safety measures including gloves, hand sanitizer, and hand-washing facilities are now essential considerations. [1] https://www.youtube.com/watch?v=cxIbm-EyATs&feature=youtu.be

Keywords: Health Economics and Policy; Agribusiness; Food Security and Poverty (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/360238/files/868.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:joafsc:360238

Access Statistics for this article

More articles in Journal of Agriculture, Food Systems, and Community Development from Center for Transformative Action, Cornell University
Bibliographic data for series maintained by AgEcon Search ().