Branded Agricultural Products & Certification Systemin Japan: A Case Study on the Kagosima Gurobuta(Black Pig) Brand

Sunggak Kim

Journal of Rural Development/Nongchon-Gyeongje, 2003, vol. 26, issue 3

Abstract: Because of its product characteristics, pork is said to be comparatively difficult to make a strong brand and, even after a brand is established, the price gap among the brands is not as significant as beef. Under this situation, the Kagosima Gurobuta has succeeded in developing a celebrated brand and have reached the top of branded porks. In this paper, the brand development of the Kagosima Gurobuta, which is a result of product differentiation in the process of production & distribution and marketing activities to keep the differentiation throughout the distribution channel, is analyzed mainly focusing on the product differentiation and certification system.

Keywords: Livestock; Production/Industries (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jordng:288191

DOI: 10.22004/ag.econ.288191

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