Performance of Agricultural Product E-Commerce Managed by Farmers:Factor Analyses

Dongweon Kim

Journal of Rural Development/Nongchon-Gyeongje, 2004, vol. 27, issue 3

Abstract: The purpose of this paper is to investigate the current situation of management and transaction in the agricultural product e-commerce, and to analyze impacts of farmers characteristics and marketing strategies on the management performance in the e-commerce sector. The major findings and policy implications are as followings; In the first, factors that play a major role on increases in the ratio of sales volume with e-commerce would be analyzed. In the second, the absolute sales volume of agricultural products through the e-commerce in the farm households would be dependent on the degree of consumer information, CRM, and the education level of farmers. In the third, the degree of using consumer information and CRM, simultaneously, have a great effect on both the absolute sales volume and the ratio of sales volume with e-commerce. As policy implications, finally, for improving activities in the agricultural product e-commerce, the government policy program should be re-organized with respect to the development stage of individual farmers.

Keywords: Farm; Management (search for similar items in EconPapers)
Date: 2004
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/288231/files/2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jordng:288231

DOI: 10.22004/ag.econ.288231

Access Statistics for this article

More articles in Journal of Rural Development/Nongchon-Gyeongje from Korea Rural Economic Institute Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().