An Empirical Study on the Effects of Entrepreneurship on the Performance of Rural Tourism in Korea

Kyuho Cho

Journal of Rural Development/Nongchon-Gyeongje, 2006, vol. 29, issue 2

Abstract: Recently rural tourism has been drawing a growing interest as an alterative to solve the difficulties of korea's agricultural economy. The purpose of this study is to identify the effects of entrepreneurship on the performance of rural tourism. Based on previous studies, this paper derives a conceptual framework for causal relationship research. This study implemented regression analysis, and created a logistic regression model using the data collected from rural farms. The results of the empirical test tell us that at least at the present stage of development of rural tourism, entrepreneurship is a more important factor affecting the outcomes of rural tourism than any other factors, such as the operational competence of business. This paper suggests policy orientations which place high scores on customer-oriented components such as entrepreneurship, and marketing strategy rather than supplier-oriented components such as rural amenity, and support systems.

Keywords: Community/Rural/Urban; Development (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/288395/files/3.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jordng:288395

DOI: 10.22004/ag.econ.288395

Access Statistics for this article

More articles in Journal of Rural Development/Nongchon-Gyeongje from Korea Rural Economic Institute Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().