Consumers’ Attitudes toward Online Food Purchases in China: Segmentation Analysis of Online Food Market

Noriko Ito, Sotaro Inoue, Tomoo Higuchi, Hiroaki Kobayashi, Romio Mori and Takashi Ishida

Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics), 2022, vol. 24

Abstract: Food purchase channels in urban China are diversifying. We examine post-pandemic consumer attitudes in the online food market and identify the following: first, consumers’ attitudes are categorized using an index that combines online and offline purchase attitudes; and second, the promising segment is highly aware of prices on the offline market and the freshness on the online market, whereas the potential segment cares about checking the actual foods at the offline market and online reputation. These results suggest that the online market can further expand through the development of channels that allow consumers to gain both online and offline benefits.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/338654/files/24_40.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jpjjre:338654

DOI: 10.22004/ag.econ.338654

Access Statistics for this article

More articles in Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics) from Agricultural Economics Society of Japan (AESJ) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().