TECHNOLOGY ROADMAPPING IN HUNGARY: SOME PRACTICAL OBSERVATIONS

Bela Pataki, Zsuzsanna Szalkai and Szilvia Biro-Szigeti

Perspectives of Innovations, Economics and Business (PIEB), 2010, vol. 05, issue 2, 4

Abstract: Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning

Keywords: Industrial Organization; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jrpieb:92349

DOI: 10.22004/ag.econ.92349

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