LOCAL BEVERAGES INDUSTRY COMPETITIVENESS: FACTS FROM BURUKUTU AND KUNU AGRIPRENUERSHIP IN DEKINA KOGI STATE, NIGERIA

M. Mkpado, C. Ifejirika, A. Okpanachi and S. Chidebelu

Nigerian Journal of Agricultural Economics, 2023, vol. 13, issue 1

Abstract: Local beverages are competitive enterprises. The study examined competitiveness of the processing and marketing of Burukutu and Kunu in Kogi State, Nigeria. Stratified, proportionate random sampling technique was used to ensure that the different groups of the population were represented. Data generated through primary survey were analysed using descriptive statistics and gross margin analysis. Results showed that female dominated the marketing of Burukutu and Kunu in Kogi State while the male dominated the processing. The female accounted for 71.6% marketers and 38.3% of processors. The proportion of male that engaged in marketing and processing accounted for 28.4% and 61.7%, respectively. About 66% of marketers and 61% of processors were married. Housewives constituted 55% of those who engage in marketing and processing of Burukutu and Kunu. About 44% of them were marketers while 11.5% were processors. The highest educational level of 48% and 38% of marketers and processors respectively was First School Leaving Certificate, while 25.7% and 25.5% of marketers and processors respectively possessed no educational qualification. Most of the processors realized up to 25,000.00 and 35,000.00 monthly, respectively. The gross margin and the net enterprise income showed that marketing of Burukutu and Kunu constitute a profitable business. It was recommended that processors should expand their businesses to include supplying to increase their profit margin and generate income.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ags:naaenj:356888

DOI: 10.22004/ag.econ.356888

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