A Budgeted Analysis of Fresh Vegetable Marketing Alternatives

Michael C. Varner, Pritam S. Dhillon and Marie H. Tracy

Journal of the Northeastern Agricultural Economics Council, 1982, vol. 11, issue 2, 8

Abstract: Marketing costs and contributions to production costs for fresh vegetables marketed through four direct marketing alternatives and through wholesale channels are compared. Budgets derived from empirical observations were the bases for the comparisons. The results favor an elaborate roadside market, Which sells a large quantity of items purchased for resale. Farmers' markets and pick-your-own operations were also found to be potentially more profitable than wholesale marketing.

Keywords: Crop Production/Industries; Marketing (search for similar items in EconPapers)
Date: 1982
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Persistent link: https://EconPapers.repec.org/RePEc:ags:nareaj:159977

DOI: 10.22004/ag.econ.159977

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