Place Branding: More than Just a Logo

Marilyn R. Schlake

No 413219, Cornhusker Economics from University of Nebraska-Lincoln, Department of Agricultural Economics

Abstract: Place branding can distinguish one community from another. In a landscape of locations that provide the same amenities, environments, and opportunities, branding can help a community “stand out.” However, what is usually missing is a place brand developed in association with the community’s history, values, social connections, and organization associations that have evolved.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ags:nbaece:413219

DOI: 10.22004/ag.econ.413219

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