Allowing Consumers to Choose Quantities in Choice Experiments Impacts Consumer Choice, Rationality, and Willingness-to-Pay Estimates

Elliott James Dennis

No 413363, Cornhusker Economics from University of Nebraska-Lincoln, Department of Agricultural Economics

Abstract: Choice experiments are frequently used by industry and academic researchers to examine existing and hypothetical products. These experiments generally fix the quantity purchased and allow product attributes to vary. New choice experiments have explored allowing quantity to be a flexible choice attribute. In a recently published paper, we explored the potential differences and similarities between these two choice experiment frameworks. To illustrate these comparisons and any relative improvements by using a quantity choice framework, we used a between-subject design that assessed U.S. meat preferences.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/413363/files/AES_2021-09-29.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:nbaece:413363

DOI: 10.22004/ag.econ.413363

Access Statistics for this paper

More papers in Cornhusker Economics from University of Nebraska-Lincoln, Department of Agricultural Economics Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().