Producers' Preferences for Market Outlook Information

, James D. Sartwelle and Daniel M. O'Brien

No 285708, 1981-1999 Conference Archive from NCR-134/ NCCC-134 Applied Commodity Price Analysis, Forecasting, and Market Risk Management

Abstract: This study evaluates western Kansas grain and livestock producers' preferences for market outlook information and marketing education. Producers were surveyed as to the types and sources of market outlook information they preferred to incorporate into their individual market outlook and as to the frequencies with which they preferred to receive different types of information. Western Kansas farmers prefer to use several types of information from numerous sources to make farm marketing decisions. Results suggest private-sector and University Extension market analysts are relied upon by farmers to provide analysis of supply and demand fundamentals through mass media outlets and direct educational meetings.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1997-04
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Persistent link: https://EconPapers.repec.org/RePEc:ags:nc8191:285708

DOI: 10.22004/ag.econ.285708

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