Perceptions of Marketing Efficiency and Strategies: Research vs. Extension Marketing Economists

Joe Parcell, Ted Schroeder and Terry Kastens

No 285714, 1981-1999 Conference Archive from NCR-134/ NCCC-134 Applied Commodity Price Analysis, Forecasting, and Market Risk Management

Abstract: Extension and research marketing economists spend considerable time educating clientele and publishing marketing and risk management strategies. Therefore, perceptions of extension and research marketing economists regarding price forecasting, futures markets, market timing strategies, and price risk management should be consistent. Results from surveys conducted of extension and research marketing economists found that perceptions differed in 7 of 12 questions posed to both groups. Increased collaboration between extension and research marketing economist appears to have merit in determining methods to solve these inconsistencies.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1998-04
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Persistent link: https://EconPapers.repec.org/RePEc:ags:nc8191:285714

DOI: 10.22004/ag.econ.285714

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