HOW TO QUOTE A PRICE -- 0.50 EACH OR 2 FOR 1.00?

Eitan Gerstner and Katherine Klein

No 259456, Department of Economics and Business - Archive from North Carolina State University, Department of Economics

Abstract: Price is usually quoted as number of dollars per quantity unit. Some sellers, however, advertise price using "N for price" formats rather than a per-unit format or a "price illusion" format that states a price for a quantity less than the minimum purchase required. This paper reports exploratory experimental research to determine the likely effect of these practices on buying behavior.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 18
Date: 1990-06-01
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ncbuar:259456

DOI: 10.22004/ag.econ.259456

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