INFORMATIONAND PROMOTION IN DEVELOPMENT OF AGRO-TOURISM HOUSEHOLDS

Mikolaj Jalinik and Slawomir Jerzy Snarski

Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2011, vol. 04, issue 01

Abstract: The work is devoted to evaluation of information and promotion as an instruments of marketing activities for agrotourism. Theoretical system of information, factors of agro-tourist development, as well as terminology proposed by different authors, subjects of promotional activities and their role in agro-tourism promotion were presented. The special attention was oriented on selfgovernment organizations and associations, including the Polish Tourism Organization.

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:plecrs:264840

DOI: 10.22004/ag.econ.264840

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