BENEFITS OF THE DEVELOPMENT OF TOURIST PRODUCTS IN PERŁA – BROWARY LUBELSKIE S.A

Anna Mazurek-Kusiak

Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2019, vol. 12, issue 01

Abstract: Subject and purpose of work: The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A. Materials and methods: The research used the technique of a diagnostic survey based on a standardized direct interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager. Results: The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%). Conclusions: Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.

Keywords: Industrial; Organization (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/292029/files/P ... 9_Mazurek-Kusiak.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:plecrs:292029

DOI: 10.22004/ag.econ.292029

Access Statistics for this article

More articles in Economic and Regional Studies (Studia Ekonomiczne i Regionalne) from John Paul II University of Applied Sciences in Biala Podlaska
Bibliographic data for series maintained by AgEcon Search ().