Ocena skuteczności promocji produktów regionalnych na Podkarpaciu i Lubelszczyźnie

Iwona Oleniuch, Sławomir Giera and Małgorzata Krasna

Problems of World Agriculture / Problemy Rolnictwa Światowego, 2007, vol. 02, issue 17, 9

Abstract: The aim of this paper is to estimate effectiveness of the regional products promotion. The conclusions were drawn on the basis of research executed in February and March 2007 in Podkarpackie and Lubelskie provinces. Two hundred fifty people were surveyed. The sample population consisted of supermarket customers, senior pupils in two high schools of economics as well as inhabitants of various villages in the region. / Synopsis. Przedmiotem pracy jest próba oceny skuteczności promocji produktów regionalnych. Podstawą wnioskowania były badania ankietowe przeprowadzone w miesiącach luty i marzec 2007 r. w województwie podkarpackim i lubelskim. Dobór próby miał charakter celowy. Przeankietowano 250 osób: klientów marketów, uczniów ostatnich klas dwóch szkół gospodarczych oraz mieszkańców wsi.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/198926/files/2007_t2_30.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:polpwa:198926

DOI: 10.22004/ag.econ.198926

Access Statistics for this article

More articles in Problems of World Agriculture / Problemy Rolnictwa Światowego from Warsaw University of Life Sciences Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().