Can Organically Produced Foods Attract South Korean Consumers?

Wojciech J. Florkowski, Padmanand Madhavan Nambiar and Dong-Kyun Suh

No 56505, 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida from Southern Agricultural Economics Association

Abstract: Differences in perception of organic and conventional foods matter to food suppliers and retailers. Using survey data collected from 1,100 female residents of seven urban centers in Korea this study applies the logit technique to identify consumer and household characteristics that influence the perception differences regarding six attributes. Results indicate the importance of household income with regard to organic food preference and the opposite effect of education. Perceptions also differed across locations, while the effects of other characteristics varied in case of the six attributes. Food marketers must account for income, education and location of consumers to plan sales strategies.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 24
Date: 2010
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/56505/files/WJ ... 0paper%20-latest.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:saea10:56505

DOI: 10.22004/ag.econ.56505

Access Statistics for this paper

More papers in 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida from Southern Agricultural Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().