SALES RESPONSES TO RECALLS FOR LISTERIA MONOCYTOGENES: EVIDENCE FROM BRANDED READY-TO-EAT MEATS

Michael R. Thomsen, Rimma Shiptsova and Sandra J. Hamm

No 34602, 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma from Southern Agricultural Economics Association

Abstract: Empirical models are used to measure sales losses experienced by frankfurter brands following a recall for a foodborne pathogen. Recalled brands experience a 22 to 27 percent sales decline after a recall. Brand recovery occurs within 4 to 5 months after a recall. Non-recalled brands do not experience sales losses.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 21
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaft:34602

DOI: 10.22004/ag.econ.34602

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