A LOCATIONAL ANALYSIS OF LANDSCAPE PLANT RETAIL OUTLETS IN GEORGIA

Chandler McClellan, Steven C. Turner, Lewell F. Gunter and Forrest E. Stegelin

No 34642, 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma from Southern Agricultural Economics Association

Abstract: GIS is an emerging marketing tool. This study examines the Georgian landscape plant retail market using GIS in conjunction with other traditional market research tools. Spending and logistic regression propensity scores are analyzed for prevailing geographic patterns. This allows retailers to make store location decisions by identifying underserved markets.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 19
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaft:34642

DOI: 10.22004/ag.econ.34642

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