ARENAS COMPETITIVAS E CAMPOS ORGANIZACIONAIS NA INDÚSTRIA GLOBAL DE ENERGIA CO-GERADA: POSICIONAMENTO DO BRASIL

Andre Luiz Zopelari, Aldara da Silva Cesar, Angelita Alves Da Silva, Suellen Moreira De Oliveira and Eunice Ferreira Santos

No 109658, 46th Congress, July 20-23, 2008, Rio Branco, Acre, Brazil from Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER)

Abstract: Este trabalho se propôs a analisar a configuração de mercado resultante dos investimentos estratégicos na Indústria Global de Co-geração de Energia Elétrica, integrando dois marcos teóricos (Arenas Competitivas e Campos Organizacionais). Propôs-se também a investigar quais são as principais fontes de Vantagem Competitiva do Brasil na Indústria examinada, por meio do exame das estratégias corporativas (Grupo) e estratégias competitivas (Usinas) do agronegócio sucro-alcooleiro nacional, subsidiado por fontes secundárias. Os resultados alcançados são que o Brasil está em condições de liderar esta indústria porque os Investimentos Estratégicos de suas usinas têm sido dirigidos a três atividades: Inovação, Coordenação e Gestão Ambiental. Tem um Campo Organizacional nesse setor que mantém a coordenação coesa e orienta os investimentos nos setores potenciais para atividade, que ajudam a estruturar a Arena Competitiva do Brasil.---------------------------------------------This piece was intended to analyze the market framework that came up as a result of the strategic investments driven into the CHP Global Industry by means of two integrated theoretical guides, i.e., Competitive Arenas and Organizational Fields. In addition, it attempted to find out the main sources of Brazil’s Competitive Advantage in that Industry. Here, it was helpful go through their corporative and competitive strategies (Group and Mills) in the sugarcane national agribusiness, helped by secondary sources. The findings were that Brazil could match the CHP Global Industry leadership because the strategic the companies have been driven investing for Innovation, Coordination and Environmental Management. Brazil also upholds an Organizational Field that can tie coordination and drive the investments into potential sectors for the business, which aids in building up the Competitive Arena of Brazil’s scope.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 21
Date: 2008-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sbrfsr:109658

DOI: 10.22004/ag.econ.109658

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