Management mechanisms for marketing in agricultural enterprises in the grain market

Liubov Mykhailova, Marharyta Lyshenko and Tetiana Ustik

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2018, vol. 25, issue 10

Abstract: The purpose of the article is to study the management mechanisms for marketing in agricultural enterprises engaged in the production of grain at the target sales markets. Research methods. In the research process the following methods have been used: system analysis for determining trends in development of the grain market; monographic methods for in-depth study of tasks; methods of correlation and regression analysis for determining influence factors on the magnitude of transaction costs and for identifying relationships and interdependencies; comparative analysis for study price fluctuations in the grain market; calculation and abstract and logical methods for theoretical synthesis of the research results and formulation of conclusions and proposals. Research results. Organizational aspects of sales activities of enterprises engaged in grain production, and pricing peculiarities of agricultural enterprises in the grain market have been determined. Management mechanisms for sales activities’ efficiency in agricultural enterprises in the grain market have been grounded. Since a separate agricultural enterprise or even association formed by them cannot significantly affect on the market conditions, structure of formed channels of product market distribution, and essential characteristics of competitive situation, an increase economic efficiency level of its main activities and determining value is acquired mechanisms, tools, and organizational and managerial procedures for an adoption and implementation of decisions on streamlining a company’s behaviour on target sales markets. Elements of scientific novelty. In order to improve management mechanisms for marketing of agricultural enterprises in the grain market, in the article have been improved procedures for taking into account seasonal price fluctuations and medium-term trends in establishing grain selling prices by agricultural enterprises on basis of the use of prognostic tools for supporting adoption of management decisions in product sales. Practical significance. Separate scientific developments regarding a substantiation of pricing mechanisms in agricultural enterprises and determining an efficiency of their sales activities in context of marketing policy’s implementation will increase an economic efficiency of the industry and competitive status of enterprises. Tabl.: 1. Figs.: 4. Refs.: 15.

Keywords: Dairy; Production/Industries (search for similar items in EconPapers)
Date: 2018
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