O MERCADO DE SEMENTES DE MILHETO NO BRASIL

Cícero Antônio de Oliveira Trdezini, Juan Diego Ferelli Souza, Júlio César de Paiva Júlio, Angélica Yabusame Utima and Juliana Bonamingo Kobayashi

No 148302, 44th Congress, July 23-27, 2006, Fortaleza, Ceará, Brazil from Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER)

Abstract: O objetivo desse trabalho é discutir o padrão competitivo do mercado de sementes de milheto no Brasil. Para tanto, será avaliada a competitividade desse negócio, usando a metodologia das cinco forças competitivas de Porter, com base em opiniões dos entrevistados de todos os elos da cadeia, além de consulta a fontes secundárias. Trata-se de um mercado que, em função do lançamento de novas variedades nestes últimos anos, pode ser visto como bastante promissor e com expectativas de crescimento. Todavia, é necessário enfrentar os problemas que a adoção elevada de sementes “piratas” traz para o mercado. ---------------------------------------------------- This article has the objective to discuss the competitive standard of the milheto’s seed market in Brazil. The competitiviness of this market will be evaluate using the methodology of the five competitive forces from Porter, based on opinions of the interviewers from all links of the chaining, besides analyzing secondary sources. This market can be seen like a promissing and with growing expectation due the lauching of new variety in the last years. Nevertheless is necessary to face the problems that the high adoption of pirates seeds brings to the market.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 10
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sobr06:148302

DOI: 10.22004/ag.econ.148302

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