Retail Market News as an Aid in Marketing: A Study of Opportunities for Making Further Use of Retail Market News as an Aid in the Marketing of Food Products

Kenneth J. McCallister, Frederick J. Poats and Mary Winston Jones

No 309884, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Preface: With the United States Department of Agriculture and many State governments reporting wholesale market news on agricultural products as an aid to better marketing, the question frequently has been raised as to whether retail market news would be useful to help give the complete marketing picture. In fact, retail market news reporting has been undertaken by several States and one city government. This study examines some of the needs for better retail market information, as reflected by market price behavior; it shows the extent and kind of uses made of retail market news by retailers, wholesalers, processors, shippers, farmers, and homemakers; and it sets forth methods of reporting and costs of retail market news.

Keywords: Agricultural and Food Policy; Marketing (search for similar items in EconPapers)
Pages: 140
Date: 1952-05
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/309884/files/mrr19.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:309884

DOI: 10.22004/ag.econ.309884

Access Statistics for this paper

More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().