Milk Products Consumer Purchase Patterns and Use, Memphis, Tenn

Philip B. Dwoskin

No 309910, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: The over-all objective of the study was to discover and analyze the factors that influenced the decline in sales of fresh fluid milk in the Memphis market. The study was designed to test the following assumptions as reasons for the decline: (1) Homemakers were substituting nonfat dry milk solids for some of the uses of fresh fluid milk; (2) homemakers were maintaining their volume of use of fresh fluid milk and adding nonfat dry milk solids; (3) many Memphis families were cutting down their purchases of fresh fluid milk but were not substituting the dried product, while a few were using more of the dried product, primarily for reasons of economy.

Keywords: Food Consumption/Nutrition/Food Safety; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 78
Date: 1953-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:309910

DOI: 10.22004/ag.econ.309910

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