Purchases of Frozen and Canned Foods by Urban Families as Related to Home Refrigeration Facilities

H. W. Bitting

No 310019, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: During the last 7 years the output of frozen foods has more than tripled. The limit of this expansion has not yet been reached. Farmers, processors, and distributors are interested in gaging the probable trend of the market for frozen foods and the effect which the increased use of frozen items may have upon sales of canned and fresh foods. The study reported here was undertaken to give a basis for judging the potential market for some of the major frozen foods. It is based upon purchases by urban families of 12 frozen and 6 canned items. The study shows the possibilities for a substantial further increase in sales of the items studied.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 22
Date: 1954-02
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310019

DOI: 10.22004/ag.econ.310019

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