Preferences for Canned Orange Juices that Vary in Brix-Acid Ratio

James A. Bayton and Hugh P. Bell

No 310036, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Summary: The purpose of this research was to determine consumers’ preferences for six canned orange juices that varied in Brix-acid ratio with the degrees Brix held constant--that is, juices of varying sweetness and relative tartness. This study was undertaken as an aid to improvements in the marketing of canned orange juices. The results show that, without being informed as to the manner in which the juices varied, the respondents were reacting to their tart-sweet characteristics. The preference ratings also were reliable indicators of opinion about the juices as ratings given by individuals who tested the same juice on two different occasions were not significantly different.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 38
Date: 1954-12
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310036

DOI: 10.22004/ag.econ.310036

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