 Women's Opinions of Cotton and other Fibers in Selected Items of ClothingEsther S. Hochstim No 310191, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: Excerpts from the report: As part of the Department of Agriculture's effort to further the consumption and distribution of farm products, the Market Surveys Section of the Market Development Branch, Agricultural Marketing Service, conducted this nationwide sample study of women's attitudes toward cotton and other fibers, particularly as related to certain items of women's clothing. It is expected that this survey, like previous studies of consumer attitudes toward fibers used in women's, men's, and children's apparel, will provide guides for product improvement and prove generally useful to the persons and groups concerned with widening and strengthening the acceptance of materials and garments made of cotton. The sample used in this study was designed to be representative of all women in the United States between 18 and 65 years of age and all homemakers regardless of age. It was selected by the area probability method, set up to assure each household in the United States an equal chance of being included. Personal interviews were conducted with 2,281 women. Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310191 Access Statistics for this paper More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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