Improving the Truck Delivery Operations of a Wholesale Grocer: A Case Study
James R. Snitzler
No 310279, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program
Abstract:
Excerpts from the report Introduction: Wholesale grocery firms are confronted with the problem of increasing costs in their handling and delivery operations. These increasing costs are of concern not only to wholesalers, but also to consumers and to producers. Increased marketing costs wherever they occur in the distribution channel may be reflected in lower returns to growers, lower profits to distributors, and higher prices to consumers. In recognition of this problem, this time study and cost analysis of the delivery operations of an independent wholesale grocery firm in Baltimore, Md., was undertaken. It is the first of a series of case studies designed to develop (1) less costly methods for delivering groceries, and (2) principles and methods which may be used by wholesalers in determining the relative profitability of delivering orders of varying size.
Keywords: Labor and Human Capital; Marketing; Production Economics; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 66
Date: 1956-06
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310279
DOI: 10.22004/ag.econ.310279
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