Survey of Fruit and Tree Nut Use by Frozen Dessert Manufacturers

Robert B. Reese

No 310429, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: Increasing quantities of agricultural products are being marketed in frozen form. What is the present and potential impact of this increase upon agricultural marketing? This study of fruit use by ice cream manufacturers is one of a series to measure the relative size and nature of each of the major markets for frozen fruits and berries. More than 65 percent of the 1953 frozen fruit and berry pack, excluding frozen Juice concentrates, was in the large -sized containers used by food manufacturers and institutional trade. The bulk of this pack was consumed by ice cream manufacturers, preservers, pie bakers, restaurants, and cafeterias. The aim of this survey was to answer the following questions: 1. How much frozen fruit is used in frozen dessert manufacturing? 2. How does this volume of frozen fruits compare with the quantities of fresh and canned fruits used? 3. What suggestions does this industry offer for improving frozen fruits to meet its needs? 4. What is the outlook for future use of frozen fruits in frozen dessert manufacture?

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 42
Date: 1956-12
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310429

DOI: 10.22004/ag.econ.310429

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