Women's Attitudes Toward Wool and Other Fibers

Esther S. Hochstim

No 310449, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Introduction: The introduction in recent years of the new synthetic fibers--nylon, "Dacron," and "Orlon"-- into the clothing field poses many problems for producers and marketers of natural fibers. Faced with increasing competition, the natural fiber industry must evaluate the appeals to the public of competitive fibers and find means to make its products more salable. As part of the Department of Agriculture's program to further the consumption of farm products, the Market Surveys Section of the Market Development Branch conducted a nationwide survey of women's attitudes toward wool and other fibers in fall, winter, and spring suits and skirts, and in sweaters. Because young girls constitute an especially important market for sweaters, a separate study among 14 to 17 year old girls carried questioning their uses of and attitudes toward sweater fibers; and that information on is included in this report. Interviewing for the two surveys was done in September to December 1955

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 138
Date: 1957-02
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310449

DOI: 10.22004/ag.econ.310449

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