Teenage Girls Discuss Their Wardrobes and Their Attitudes Toward Cotton and Other Fibers

Esther S. Hochstim

No 310451, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: This report deals with young girls' uses of and attitudes toward cotton and competing fibers in various wardrobe items. It is one of a series of studies on farm products conducted by the Market Development Branch, Marketing Research Division. In order to help producers, manufacturers, and distributors understand the teenage market better and find improved ways of meeting its needs, the Department of Agriculture undertook this study among girls 14 through 17 years of age. The findings reported here are based on a national probability sample of 1,751 girls.

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 138
Date: 1957
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310451

DOI: 10.22004/ag.econ.310451

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