Trading Stamps and the Consumer's Food Bill

Agricultural Marketing Service, Market Organization and Costs Branch

No 310477, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: One of the most controversial issues in today's fight for the consumer's dollar is the use of trading stamps. Discussions of this subject, either pro or con, have often been somewhat emotional in nature. This report, dealing with these "little pieces of gummed paper," is an attempt at an objective presentation of the effect of this promotional device on consumers. Trading stamps have been given by stores since the end of the last century. Their importance, however, appears to run in cycles, reaching a peak during periods of keen competition. Stamps gained prominence during the years of depression when incomes were reduced and each business was competing vigorously to keep up its sales.

Keywords: Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Pages: 18
Date: 1957-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310477

DOI: 10.22004/ag.econ.310477

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