 Opinions of Homemakers Regarding Fibers in Selected Items of Household FurnishingsBureau of Agricultural Economics No 310590, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: Excerpts from the report Introduction: The study upon which this report is based is the fourth in a series of studies, begun in 1946, and designed to measure consumers' opinions regarding the use of natural fibers and their competitors, the synthetics, in selected textile items. The earliest study included items both of women's wear and of household furnishings. The present survey, made 3 ½ years later, is limited to household furnishings. It is hoped that the data presented here will be of assistance to administrative and research programs designed to maintain and increase the utilization of the natural fibers. It would seem that to be successful such programs must take into consideration consumers' opinions and habits. Aside from its use in such basic research, the information included here is expected to be of value to retailers, wholesalers, fabricators, distributors, processors, and those engaged in educational programs for consumers. Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310590 Access Statistics for this paper More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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