The Probable Impact of Milk Concentrates on the Fluid Milk Market

A. G. Mathis

No 310603, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Introduction: Since World War II, research has been intensified on various milk concentrates that could make it possible to supply consuming areas in the East and South with low-cost milk from the dairy manufacturing areas. These concentrates include fresh, frozen, and sterile concentrated milk, and instant whole milk powder. Should such products prove practicable and gain market acceptance, they might have far-reaching effects on the prices producers receive for milk, on the location of dairy production, and on the consumption of dairy products. At present, we can do little more than speculate regarding the effect which new and improved concentrated milk products might have on the dairy industry. However, we have some information as a basis for such conjectures. The information includes a report of the unsuccessful attempts to market bottled concentrated milk, status of sanitary regulations of milk, consumer attitudes toward concentrates, costs, price conditions, and status of the technological development of the new products.

Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 34
Date: 1958-02
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310603

DOI: 10.22004/ag.econ.310603

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